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  • 手機官網


    微信公眾號

    企業形象

    企業標識釋義

    從設計題材的角度講
           標識以“黑龍江珍寶島”特殊的地理位置為背景,提煉概括為簡潔的方圓構圖,視覺傳達直接、明了。有方圓,故規矩,標志整體感覺穩重、大氣,缺口部分和圓形的組合又不失活潑。
    從設計思想的角度講

           藍色方塊意為海及廣闊的市場,橘黃色圓形意為“珍寶島”,寓意企業象明珠一樣璀璨和富有生機。企業秉承“質量第一、顧客至上”的企業價值觀,尊重市場,呵護顧客。方形中缺口形成“珍”字拼音的第一個字母:“Z”,又代表”珍寶島“地形和勝利的”V”字,同時,該缺口部分和圓形的組合又似漢字的“飛”,寓意企業高速發展、蒸蒸日上的美好前景。

    從精神內涵的角度講

           整個標識造型簡潔、富于變化,顏色對比鮮明又不失和諧。穩重、廣博、安靜、熱情盡在其中。體現醫藥行業平和近人、扶正救患的價值觀念。
    企業品牌
    戰略升級深化“珍寶島”品牌內涵 成就公眾及行業雙重品牌優勢
      珍寶島藥業不斷致力于打造行業優勢品牌及公眾優秀品牌。通過以“總體規劃,深化內涵”的品牌建設思想為指導,完成了品牌診斷、定位中長期發展規劃與目標的制定,確定了珍寶島品牌建設的總體發展綱領與開展思路。將“多元健康產業集群?助力建設健康中國”作為“珍寶島”品牌發展的嶄新著力點。 “珍寶島”商標被認定為中國馳名商標,企業率先在全國同行業內通過了品牌和售后服務評價雙體系國家標準五星級認證;榮獲“中國企業領導品牌大獎”;入列黑龍江省政府質量獎提名獎名單。榮獲“中國創新力醫藥企業”、“最具科技創新力中藥企業”及亞洲品牌盛典“全國五一品牌建設獎創新力企業”榮譽稱號;榮獲黑龍江省“十大領軍品牌企業”、“卓越質量品牌企業”等多項榮譽稱號。 同時,企業連續獨家贊助的“珍寶島藥業”杯雞西興凱湖中國汽車拉力錦標賽、“珍寶島之夜”奧地利維也納新年音樂會等大型活動。擴大了“珍寶島”品牌的社會公眾認知度及影響力。在保持在醫藥行業強勁品牌優勢之余,更將“珍寶島”打造成為廣受民眾認可及尊重的全民健康品牌。
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